Betfair Partners with Cricket Board

22/04/2009 | By More

Last week England & Wales Cricket Board, or ECB, named Betfair its official betting partner in addition to being an official betting partner of The Test Match Grounds.

Brokered by Essentially Group, the partnership allows Betfair to place the ECB logo on items and also includes perimeter boards, tri-vision sight screen and replay screen advertising, product sampling and promotional activity at the eight Test match grounds across English cricket.

“The npower Ashes Series will be the biggest sporting event of the summer and provides the perfect platform to take our growing brand to a wider consumer market,” said Lee Cowles, Betfair’s director of sports, specials and casino, in a company statement.

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Category: Using Bet Angel

About the Author ()

I left a good job in the consumer technology industry to go a trade on Betfair for a living way back in June 2000. I've been here ever since pushing very boundaries of what's possible on betting exchanges and loved every minute of it.

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