Premium charge anniversary
It seems to have slipped quietly into the background, but in September last year we saw the announcement of the premium charge. After the furore of last year, there seems little fuss to ‘celebrate’ the anniversary. Maybe there really are only a few payers of the charge?
For my part, Betfair was an easy sell in the past. Get better odds and trade sports like financial markets. But the premium charge muddied that message somewhat. I think the post by Armida summed it up nicely.
I guess some of response to the charge comes from your perspective as well. If you have come from a background of successful involvement for a number of years then any new charge is going to hurt when the market is not growing at a core level, you don’t expect to pay more to get less. If you don’t have that background, then you have a different perspective and it turns into just another hurdle to overcome on a market where there are many. With the high level of churn in these markets, I imagine that helps bury any changes.
Speaking of changes, Betfair are due to tweak the charge again in October, in case you missed that announcement. I can’t see any mention of this anywhere other than in this thread so if anybody lets me know if there is an official announcement I’d be happy to link to it.
Category: Using Bet Angel
