Three million up
Not my P&L LOL! But Betfair’s customer base, which has now just breached the 3 million mark according to various press comments.
While three million sounds impressive it’s really difficult to know if the relevance of this metric. Where are those three million, what do they bet on, sports, games, casino? One question you can try to answer is how many are active. Last year Betfair said they have 652,000 active accounts and if their active accounts are tracking actual users, then we can assume that they may have around 750,000 active accounts now. Not sure what the definition of ‘active’ is though and Betfair have declined the opportunity to clarify that for me.
If you have an old fashioned premium charge statement, have a look on it and you will know what number between 1-3,000,000 you are. As I joined Betfair just seven days after they opened for business mine is very small, but newer accounts seem to track the growth Betfair have seen.
Of those 750k active users I suspect only a small percent are regular users and only a small percent of that small percent really use it ‘seriously’. So the number of really serious users is actually probably quite small. I think one of the key areas that Betfair have struggled in is the casual punter area and it would be nice to see them expand that sector of the market. Currently I think there are too many barriers in the way of the casual user.
One thing for sure Betfair will continue to grow so it will be interesting to see where we are in another few years.
Category: Using Bet Angel
