Betfair’s LMAX up and running
It looks like Betfiar’s financial markets operation, LMAX, is up and running. I am on their mailing list but haven’t received anything yet. However, if you visit the following site you can read about LMAX and sign up for an account and browse the site.
The first thing I tried to find was charges. It appears Betfair are going to adopt a normal financial market model of charging for a buy and sell, there are some example trades here: –
https://www.lmaxtrader.co.uk/cfd-trading/cfd-trading-examples
I had dreamed that they may not adopt the traditional charging model, but I guess that was a bit optimistic. However an open market platform with small costs probably does open up some opportunities. It’s a very competitive marketplace so it will be interesting to see how this all pans out. They are going to have to work very hard to get customers. Who knows, I may even get an account manager!
Category: Alternative markets, Betfair
