Betdaq boost
Yesterday saw a fairly big boost on trading volume on the horse racing markets on Betdaq, which was more or less running at double last weeks numbers on average. It’s too early to say if this is a sustained increase or just a blip, but it’s encouraging.
I’m not going to tell you to use one exchange or the other or both, that’s your decision, not mine. Everybody is at different stages of their trading. But there are obvious benefits to having strong competition in any market.
Many years ago Betfair was tumbleweed territory but as volume increased so did people punting on it and that created more diverse activity and so a virtuous cycle start. In each market, even today across both exchanges, I noticed there is a ‘magic’ tipping point at which volume growth becomes self re-enforcing. So it will be interesting to see if this cycle will establish itself again in growth areas.
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