Betfair reaffirm the importance of their exchange
You may remember our campaign a little while ago where we encouraged everybody to provide some feedback to Betfair, you can read the original post by clicking here.
Well it seems they are listening as they posted a full response this morning and re-opened the thread again. I’ve extracted some of the response here to highlight some key elements in it: –
Thanks to everyone who voted, your opinion counts and we recognise that introduction of the Sportsbook may have made navigating to the Exchange site more difficult. We have decided to reopen this idea so that we can keep you better informed on the changes we are making and also listen to your feedback.
We announced in our strategy presentation to investors in May (https://corporate.betfair.com/~/media/Files/B/Betfair-V2/pdf/Betfair-7-May-13-presentation.pdf), we intend to route Sportsbook bets into the Exchange, thus increasing liquidity. We are currently building the technology required to allow Sportsbook bets to be placed into the Exchange and will roll out new products over coming months. We believe that these products will benefit both our Exchange customers (by increasing liquidity in the Exchange) and our Sportsbook customers (by allowing them to benefit from the great prices on the Exchange).
You can read the full response by clicking here, but that’s the thrust of it. Betfair do appear to understand the angst of their exchange users who, after-all, make up the vast majority of their revenue. So I guess we will have to see what changes are being planned and how that new sportsbook liquidity affects the exchange.
Category: Betfair, Industry news
