Tag: blue square

Betfair acquires customer database of Blue Square

Full the full press release visit here: –

https://corporate.betfair.com/media/press-releases/2013/02-04-2013.aspx

Text reads: –

Betfair Group plc (“Betfair”) today announces that it has acquired certain assets, including the customer database, of online bookmaker Blue Square Bet for £5m. From today, all Blue Square customers will be automatically redirected to Betfair where they can access a full suite of sports betting and gaming products and receive a promotional welcome offer.

The acquisition is consistent with Betfair’s strategy of focusing on regulated markets and …

Betfair rumours

News from the betting industry today that Betfair is alledgedy closing in on an attempt to buy Blue Square.

Little detailed information available at the moment but it is reported that ‘Initial upfront sum will be paid with fee understood to be worth as much as £35m if loss-making sportsbook hits certain targets.’

It’s been an interesting start to the year.