Tag: choke

Why we choke and how you can profit from it

I’ve just finished reading a very good summary of the core reasons why we choke. The article is a nice clean summary and is worth a read.

Basically it comments on how information is stored in the brain and transferred from a semi autonomous region to a more thoughtful process. The semi autonomous region falls apart when it is forced to transfer back to the other part of brain. Your brain can be in the zone, then forced out of …